Prerequisites: to have relevant knowledge of English for specific purposes

Aims of the subject: to acquire an adequate level of ESP oriented towards students field of study

1. Introductory session
2. Theoretical background
3. Case study
4. Annual reports
5. Chairman report
6. Becoming a successful manager
7. Case study
8. Marketing strategy
9. "Čokoládovny" a.s.
10. Case study
11. Clash of cultures
12. What British say about themselves
13. Final consolidation

Assessment strategy and method: written test, oral exam - presentation


Klímová, B.: Executive Financial Manager, Hradec Králové, Gaudeamus, 1998
Any journals on business: Economist, Time etc.