Rappers who never die

Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collective A$AP Mob, from which he adopted a record deal with Polo Grounds and RCA, the same labels that helped launch A$AP Worldwide. Two years prior, Ferg's A$AP Mob cohorts A$AP Rocky and A$AP Yams, negotiated their own respective deal in 2011. His debut studio album Trap Lord was released on August 20, 2013, and was met with generally positive reviews. On April 22, 2016, Ferguson released his second studio album, Always Strive and Prosper. On August 18, 2017, Ferguson released his second mixtape, Still Striving, which was preceded by the single, "Plain Jane" (featuring Nicki Minaj). In 2019 and 2020, he released Floor Seats and Floor Seats II respectively, the latter featuring the single "Move Ya Hips" (featuring Nicki Minaj and MadeinTYO). In 2021, Ferguson signed an additional management deal with Roc Nation.

Outside of music, Ferguson is the founder of the street fashion brand Traplord, namesake of his debut album.

Early life

Darold Durard Brown was born on October 20, 1988, in the Harlem neighborhood of New York City to Trinidadian parents. Ferg was raised in Hamilton Heights. His father, Darold Ferguson, owned a small Harlem boutique and printed shirts and logos for record labels; including Bad Boy Records and performers Teddy Riley, Heavy D and Bell Biv DeVoe. Before starting his music career, Ferg initially aspired to start his own clothing line. Inspired by his father, who died of kidney failure, Ferg launched clothing and jewelry lines at a young age and attended art school. In 2005, Ferg began launching the "Devoni Clothing", that he designed and distributed high-end belts, which have been worn by Chris Brown, Swizz Beatz and Diggy Simmons.